Brain Explained provides personalized strategies that help individuals take control over their learning, work and life trajectories - in their own way.
We imagine a world where more adults realize their full potential in learning, work, and life.
Many adults struggle during their college or training programs and may not understand why. We worry less about the why from a clinical or diagnostic perspective and more about understanding what they are struggling with and how we can provide support just in time and build skills they will have across their life. Our goal is to increase the number of people who complete college degrees, workforce training programs, and find a successful career and life trajectory.
We contribute to reducing stigma and creating a world where learning and your brain are understood and strengths celebrated. We will impact postsecondary teaching and learning so that it is more universally designed and accessible to all students.
Founders
Nicole Ofiesh
Nicole Ofiesh, Ph.D. Co-Founder, President, is a cognitive behavioral scientist with a focus on learning differences, how all adults learn and "the missing middle," the time between high school and retirement that is not well addressed with solutions and supports.
She is an expert on how cognition is associated with learning and performance and critical to preparing people for skills of the future. She is the former executive director of the Schwab Learning Center at CHC and Stanford University.
Dr. Ofiesh is the author of Teaching for the Lifespan (Corwin, 2016).
Lisa Poller
Lisa Poller, MA, Co-Founder, CEO, is an entrepreneurial and strategic education innovation leader with more than 30 years of experience transforming organizational impact.
She is also a nonprofit fundraising and strategy consultant, focusing primarily on education innovation. She was with CAST, a not-for-profit education innovation organization, for two decades, where she was the former Co-President/Chief Strategy Officer and, before that, Director of Strategic Advancement.
During her tenure, she worked with the founding team that transformed CAST into a national leader of a dynamic new field of Universal Design for Learning.
Meet the Team
Creative, Design & Technical Partners
Gershoni Creative is a design agency based in San Francisco known for its strong vibrant branding and creative work. The team collaborated with Brain Explained on its Branding, Website, and video development. Gershoni is the creator of Dyslexic Design Thinking, a style guide for the neurodivergent & neurocurious. They have an eclectic, curious and connected group of individuals who bring joy to the rigor of building and elevating brands.
Virtual Sushi is a global software development partner based in Brussels, Belgium, with developers in Hanoi, Viet Nam. With significant experience developing innovative educational software applications, they are creating the Brain Explained product platform
Our Story
Brain Explained Products was formed in 2023 to advance product development originating in Potentia Institute. In 2024, the team secured angel investment to launch Brain Explained to a wider audience at colleges, universities, and workplaces across the globe.
Nicole and Lisa came together around their deep commitment to supporting adult learners with Universal Design for Learning and solutions that help them navigate college and the workforce.
Brain Explained grew out of Nicole’s two decades of research and work with hundreds of college students and adults who struggled to learn effectively, perform well at work, or both. She calls this group the “missing middle”—a period when college, job training, career building, and family pressures collide, yet support for learning challenges is limited or inaccessible.
She saw families and adults pursue private educational evaluations, hoping for clarity, only to receive reports that were costly, hard to access, and often too generic to be useful. What people truly wanted—whether for themselves, their children, or their partners—were the personalized recommendations, tools, and strategies that could help them learn, address their idiosyncrasies, stay organized, and perform better in school or at work. Over time, Nicole became convinced that technology and better-trained learning professionals could deliver this kind of individualized, practical support at scale—affordably, consistently, and at the moment people need it.
During this same period, Lisa was co-leading CAST—the originator of Universal Design for Learning—as it expanded its research, innovation, and field development throughout the country and internationally. She spent two decades at CAST working with the founding team to transform it from a local organization to a leader in the growing field of UDL. She spearheaded a culture of collaboration and innovation that increased mission impact, raised over $100 million in federal and private funding, and developed partnerships with over 100 leading organizations.
Nicole and Lisa met at CAST in 2016, when Nicole joined the R&D team. Lisa left CAST in 2017, and formed Agile Fundraising and Strategy Consulting, where she advised high-potential education innovation organizations on their growth path. Nicole and Lisa reconnected when Nicole went on to lead the Schwab Learning Center at Stanford University and later the Children’s Health Council. They focused on a shared vision: a technology platform that could deliver truly personalized learning support at scale for adults.
Nicole and Lisa founded Potentia Institute 21, a research nonprofit focused on adult learning in higher education and the workforce. In partnership with Dartmouth’s DALI Lab, they developed an MVP in 2021 centered on the core skills of “How I Do My Work”—planning, organization, time management, test-taking and studying. In 2022, they piloted the prototype with students at two- and four-year colleges and with workers across multiple industries. Continuing with the social enterprise work of Potentia Institute 21, Brain Explained Products was formed in 2023 to advance product development originated in Potentia Institute.. In 2024, the team secured angel investment to launch Brain Explained to a wider audience at colleges, universities, and workplaces across the globe.
Seeking Founding Design Partners
We are seeking colleges and workforce development organizations to serve as Founding Design Partners, customizing the product to meet their specific needs, providing valuable feedback, and integrating and scaling it within their institutions. The program includes early access to the Brain Explained Platform and training.
Coming Soon…
Brain Explained Coaching Services: Brain Explained coaches increase your organization’s coaching capacity, providing the human touch to student support, guidance, accountability and success.
Professional Development and Certification Programs: We are launching a professional development microcredential and certification program in 2026, for advisory, educational coaching, and other professionals in the Brain Explained learning soluti, learner variability, the brain and learning, and personalizing learning supports and scaffolds to learning challenges.
Learning Coach Marketplace: Vetted learning specialists will be able to highlight their services on the Brain Explained marketplace.